Executive leadership

Experience that keeps moving.

Cart Mart’s leadership team connects six decades of company history with modern sales, service, finance, technology, and fleet operations.

Years of teamwork

We’re not good because we’re old. We’re old because our team is just that good.

1959Cart Mart’s founding year
145+Years of combined leadership experience represented in the original team feature
One teamConsumer, commercial, service, parts, finance, and technology leadership

People behind the progress

Leadership built from different disciplines.

Each role brings a different view of the customer journey—from choosing and financing a vehicle to delivery, fleet deployment, service, parts, warranty, and digital support.

Brian Rott, Chief Executive Officer at Cart Mart

Brian Rott

Chief Executive Officer

Brian joined Cart Mart full time in 1991 after learning the business alongside his grandfather and company founder, Ben Bellman. As CEO since 2004, he guides company vision, culture, growth strategy, partnerships, and long-term customer and employee focus.

Frank Jaime, Chief Financial Officer at Cart Mart

Frank Jaime

Chief Financial Officer

Frank leads financial planning, reporting, compliance, capital strategy, and risk management. He works across the organization to support disciplined growth, stronger systems, and sound long-term investment.

Gabe West, Chief Technology Officer at Cart Mart

Gabe West

Chief Technology Officer

Gabe brings more than two decades of leadership in e-commerce, marketing, and digital transformation. He aligns platforms, CRM, automation, data, and customer experience with Cart Mart’s operational goals.

Brad Haerle, Vice President of Commercial Sales at Cart Mart

Brad Haerle

Vice President of Commercial Sales

Brad brings more than 30 years of golf, commercial, and utility vehicle experience. His background includes dealer networks, national accounts, market development, product launches, and commercial sales leadership.

Tyler Meyer, Global Consumer Sales Manager at Cart Mart

Tyler Meyer

Global Consumer Sales Manager

Tyler leads consumer sales strategy with experience across showroom engagement, financing, delivery, and team development. His focus is a clear, customer-first buying experience from first question through ownership.

Justin Gassmann, Global Director of Aftermarket at Cart Mart

Justin Gassmann

Global Director of Aftermarket

Justin oversees aftermarket parts, service, and warranty strategy. His work centers on team development, operational consistency, customer support, and long-term ownership value.